This document provides an agenda and information for the "Budgeting and Forecasting Conference 2010" event being held from September 13-15, 2010 in San Diego, CA. The agenda outlines keynote speeches and sessions on each day that will discuss implementing tools for budgeting and forecasting, utilizing balanced scorecard techniques, developing rolling forecasts, and identifying key business drivers to improve forecasts. A post-conference workshop on September 15th will focus on modeling and forecasting key business drivers. The document provides information on registration, CPE credits, hotel accommodations, and pricing for the conference and workshop.

1. I N SSOC T
IN A SS OC IATI ON WITH :
OCIA
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Budgeting and Forecasting
Earn up
co nference 2010 to 15 CPE
September 13 –15, 2010 | San Diego, CA Credits
Implement Cutting-Edge Tools, Adaptive Planning
and Rolling Forecasts to Drive Profits
Employ Balanced Scorecard Techniques for Improved
Budget Management
Employ a more accurate and streamlined approach to budgeting using
a Balanced Scorecard framework
Develop an Effective Budgeting Approach with Rolling Forecasts
Make budgeting a continuous process that provides accurate results
Utilize Tools to Improve Forecasting Accuracy
Create more precise forecasts with a variety of tools and techniques
Identify Key Business Drivers to Improve Your
Organization’s Forecasts
Distinguish useful measures and metrics based on business drivers to
better recognize trends
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2. day one
Budgeting and Forecasting
September 13, 2010
8:30
Conference Registration & Continental Breakfast
9:00
Budgeting & Forecasting: The Key to Establishing a Solid Foundation for Superior
Financial Performance
keynote
address
Budgeting and forecasting tools have evolved into valuable resources that can be used to affect
performance and the bottom-line. Building these tools takes resources and a willingness to change.
During this Keynote Address, you will:
Learn how to identify and measure the factors that drive return on investment for your budgeting and
forecasting system
Identify techniques and approaches to improve the efficiency and quality of budgets and forecasts
Develop a road map for embedding budgeting and forecasting into a strategic performance
management system
Dr. Peter Turney — President and Chief Executive Officer, Cost Technology
10:00
Break & Refreshments
10:15
Create, Implement and Manage Balanced Scorecard-Based Budgets
Learn best practices to align your budget with your organization’s strategy
Use a forward-looking strategic budget to support change and help create the future you want
Employ a balanced scorecard approach throughout the company for increased transparency and better
prioritization of resource allocation
Bill Barberg — President/Founder, Insightformation, Inc.
11:15
Use Proven Balanced Scorecard Techniques to Monitor Budgets and Performance
Distinguish between operational monitoring and strategic monitoring to create a “can do” culture
Identify specific budgeting practices that can improve both agility and accountability
Learn innovative ways to measure and monitor intangible assets that drive performance
Bill Barberg — President/Founder, Insightformation, Inc.
who should attend:
CFOs Forecasting Analysts
VPs of Finance Financial Analysts
Controllers Budgeting Directors
Directors of Finance and anyone involved with
budgeting and forecasting!
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3. day one
Budgeting and Forecasting
September 13, 2010
12:15
Lunch Break
1:00
Lead the Change: Achieve Corporate Buy-In from Colleagues and Executives
Lead others in your company to accept and embrace change in everyday processes
Implement innovative approaches to budgeting and forecasting practices
Learn to experiment and take risks to lead change
Jean Nitchals— ASMI Senior Fellow; Performance Management Consultant, STAR Collaborative
2:00
Break & Refreshments
2:15
Set Budget Priorities for Resource Allocation
Reassess capital structures to identify areas to allocate resources
Examine how resource allocation should be managed
Discuss implications of better resource allocation on organizational performance
3:15
Integrate Analytics for Strategic Planning and Budgeting
Bring together disparate data and analytical tools for more precise budgeting
Examine how model-based insights can help shape your budgets and forecasts
Integrate analytical tools for strategic analysis, decision making and performance measurement
4:15
Day One Adjourns
top five reasons to attend:
Overcome Apply Balanced Incorporate Streamline Implement
forecasting Scorecard budgeting best your forecasting forecasting
roadblocks and techniques to practices to methods to techniques to
challenges your budgeting improve accuracy enhance quality assess risk
process
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4. day two
Budgeting and Forecasting
September 14, 2010
8:30
Continental Breakfast
9:00
Transition from Traditional to Rolling Forecasts
keynote
address
Following pace with the current forecasting trends, this session will focus on the transition from a
traditional approach to forecasting. You will identify tools and best practices to create a more accurate,
effective forecast for your organization. During this Keynote Address, you will:
Discover the different methods that can be used with rolling forecasts
Showcase rolling forecasts as a useful tool for further fueling goals and performance
Find ways to perform a company-wide initiative on the new budgeting process
Mitch Max — CEO, Virtual Profit Solutions
11:00
Break & Refreshments
11:15
Build a Forecast Process for Accuracy
Hear the eight most common mistakes that cause forecasts to be inaccurate
Learn how business drivers are the keys to planning and forecasting and the top two ways of identifying those drivers
Understand how to use organizational knowledge to enhance models rather than override forecasts
Ellen Bonnell — CEO, TrendSavants
12:15
Lunch Break
1:15
Develop Accurate Forecasts from Inaccurate Data
Learn how to create accurate forecasts with less-than-perfect data
Understand common challenges such as data collection problems and data storage issues
Develop strategies to reduce the likelihood of bad data being generated
Ellen Bonnell — CEO, TrendSavants
2:15
Break & Refreshments
2:30
Move Beyond Excel: A Web-Based Approach to Budgeting, Variance Reporting,
Forecasting and Analysis
Utilize a web-deployed process to improve budget formulation
Understand the fundamentals of what budget formulation should do
Improve the speed and utility of your forecasting process
Andrew Harker — Director of Budget Management, Stanford University; Principal,
Ralph Harker and Associates
4:00
Conference Adjourns
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5. workshop
Budgeting and Forecasting
September 15, 2010
8:00
Workshop Registration & Continental Breakfast
Post-Conference Workshops are practical, supplementary application sessions that
incorporate and review tools, techniques and methods presented during the event.
Participants will obtain a further understanding of how to use newly acquire tools
and cutting-edge strategies to improve strategic planning and financial management
performance. Through group exercises and scenario-based learning, you’ll walk away
with the expertise and resources needed for immediate and practical application.
Enrollment space is limited, so register today to reserve your place.
8:30
workshop
Model and Forecast Key Business Drivers
Being able to forecast financial information over time will help your organization identify previously
unseen trends and predict fluctuations. With the right tools, key business drivers such as market
conditions, performance measurements, customer demographics and marketing activities can be
tracked to help uncover these trends and to recognize what to look for. Developing measurements and
metrics for various business factors can be incorporated into your forecasting models for improving
results. In this dynamic, hands-on workshop, you will gain information on how to:
Identify the key business drivers that link to financial measures
Define and test linkages of drivers to measures of financial and business performance
Layer forecast elements and scenarios for effective modeling
Track forecast submissions to improve accuracy over time
Align forecasts, plans and actual results in an actionable framework
Mitch Max — CEO, Virtual Profit Solutions
11:30
Workshop Adjourns
Good presentation with applicable tactics to take and
implement the concepts in our own situations.”
– Christine U., Controller, MOPS International
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6. Budgeting and Forecasting
In-House Training
One of the more popular vehicles for accessing the Institute’s educational offerings is the delivery of on-site
trainings and management facilitations. Bringing a training or facilitation in-house gives you the opportunity to
customize a program that addresses your exact challenges and provides a more personal learning experience,
while virtually eliminating travel expenses. Whether you require training for a small group or for an organization-
wide initiative, the advanced learning methods employed by the Institute will create an intimate training
atmosphere that maximizes knowledge transfer to enhance the talent within your organization.
CUSTOMIZATION
We realize that not all obstacles can be overcome by applying an “off-the-shelf” solution. While many training
providers will offer you some variation of their standard training, the Institute’s subject matter experts will work
with you and your team to examine your programs and determine your exact areas of need. The identification
of real life examples will create a learning atmosphere that resonates with participants while at the same time
providing immediate return on your training investment. Using interactive exercises that employ actual projects
or scenarios from your organization, instructors can address specific challenges and align the curriculum of each
session to your objectives. While the majority of on-site trainings are focused on smaller groups, the Institute also
has the ability to accommodate organization-wide training initiatives. Utilizing multiple instructors, the Institute
has the capacity to deliver courses to groups of up to 300 participants per day.
AREAS OF EXPERTISE
On-site delivery of single courses, certification programs and entire packages of specialized courses are available
in the following areas:
Strategic Planning Budgeting and Forecasting Change Management
Performance Measurement Contracting Balanced Scorecard
Project Management Performance Reporting
Lean Six Sigma Program Evaluation
Workforce Management Administrative Management
For more information about in-house training options available to you, please contact
Jennifer Mueller at 202-739-9619 or email her at Jennifer.Mueller@ASMIweb.com
sponsorship opportunities
As a conference and training provider, The American Strategic Management Institute is an expert in
bringing together leaders to share and discuss best practices and innovations. We connect decision-
makers with respected solution providers.
ASMI offers four different pre-designed sponsorship packages:
Event Co-Sponsor Session Sponsor Luncheon Sponsor Exhibit Booth Sponsor
For more information on sponsorships or to get started, contact Meredith Mason at 202-739-9707
or Meredith.Mason@ASMIweb.com
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7. Budgeting and Forecasting
Logistics & Registration
venue and hotel cpe credits
The Budgeting and Forecasting Conference 2010 Delivery Method: Group-live
will be held at the Westin San Diego. A continental Program Level: Basic
breakfast, lunch and refreshments will be provided Prerequisites: None
Advanced Preparation: None
each day of the event. A complimentary shuttle to
CPE Credits: 15 Credits
and from the airport is available, as well.
The American Strategic Management Institute (ASMI) is registered with
Conference Address: the National Association of State Boards of Accountancy (NASBA) as a
sponsor of continuing professional education on the National Registry
Westin San Diego of CPE Sponsors. State boards of accountancy have final authority
400 West Broadway on the acceptance of individual courses for CPE credit. Complaints
regarding sponsors may be addressed to the National Registry of
San Diego, CA 92101 CPE Sponsors, 150 Fourth Avenue North, Nashville, TN 37219-2417.
619-239-4500 Website: www.nasba.org.
A limited number of rooms have been reserved at Quality Assurance
ASMI strives to provide you with the most productive and effective
the Westin San Diego at the prevailing per diem educational experience possible. If after completing the course you feel
rate of $147 until August 13, 2010. Please call the there is some way we can improve, please write your comments on the
hotel directly and reference the code “Budgeting evaluation form provided upon your arrival. Should you feel dissatisfied
with your learning experience and wish to request a credit or refund,
and Forecasting” when making reservations to get please submit it in writing no later than 10 business days after the end
the discounted rate. of the training to: ASMI: Corporate Headquarters; 805 15th Street NW,
3rd Floor; Washington, D.C. 20005
Note: As speakers are confirmed six months before the event, some
tuition & group discounts speaker changes or topic changes may occur in the program. ASMI
is not responsible for speaker changes, but will work to ensure a
The tuition rate for attending Budgeting and comparable speaker is located to participate in the program.
Forecasting Conference 2010 is as follows: If for any reason ASMI decides to cancel this conference, ASMI
accepts no responsibility for covering airfare, hotel or other costs
Offerings *Early Bird Rate Regular Rate incurred by registrants, including delegates, sponsors and guests.
Conference $1699 $1799
Discounts & Payment
Post Conference $199 $199 • All ‘Early Bird’ Discounts must require payment at time of registration
and before the cut-off date in order to receive any discount.
Workshop • Any discounts offered whether by ASMI (including team discounts)
must also require payment at the time of registration.
*For the Early Bird Rate, Register by July 5, 2010 • All discount offers cannot be combined with any other offer.
• Discounts cannot be applied retroactively
For more information on Group Discounts for
Budgeting and Forecasting Conference, please Payment must be secured prior to the conference. If payment is not
received by the conference start date, a method of payment must
contact Paul Rogers at 858-737-4122 or email be presented at the time of registration in order to guarantee your
him at Paul.Rogers@ASMIweb.com participation at the event.
There is more of a need than ever to reengineer our rolling
forecast system and financial reporting to give more
analytical information and performance metrics to make
better forward decisions.”
– Randy B., Director, Finance & Administration, Rosina Food
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8. Budgeting and Forecasting
Registration Form
to register
Call Fax this Form to Visit
877-992-9522 866-234-0680 www.ASMIweb.com/Budgeting
Registration Form
Yes! Register me for Budgeting and Forecasting Conference 2010
Yes! Register me for the Post-Conference Workshop Model and Forecast Key Business Drivers
Please call me. I am interested in a special Group Discount for my team
Delegate Information
Name Title
Organization Dept.
Address
City State Zip
Telephone Fax Email
Payment Information:
Check Purchase Order / Training Form Credit Card
Credit Card Number Expiration Date Verification no.
Name on Card Billing Zip
Please make checks payable to: ASMI
CANCELLATION POLICY: ASMI will provide a full refund less a $399 administration fee for cancellations requested four weeks prior
to the event start date unless cancellation occurs within two weeks prior to the event start date. If a cancellation is requested less than
two weeks prior to the event start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the event
will be charged the entire registration fee. All cancellations must be requested through the cancellation link found in your attendance
confirmation email. Please note that cancellation is not final until you receive a cancellation confirmation email.
I have read and accepted the Cancellation Policy above.
ACKNOWLEDGED AND AGREED
By: __________________________________________________________________________________________ Date: _______________________
Priority Code: B329-WEB
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